Re: Clever Market, uh, Marketing

From: Blinky the Shark <no.spam_at_box.invalid>
Date: Sun, 01 Jun 2008 00:43:04 -0700


Terry Pulliam Burd wrote:

> The cheese manager at my local Ralph's stupidmarket has started
> putting out cheese samples, which seems a very clever thing to do. He
> has these displays with little plastic domes covering small squares of
> cheese, toothpicks handy and a small trashcan for the used toothpicks.
> He also has a few wrapped wedges of the cheese on offer, for impulse
> buyers such as myself, with the display. He puts out all sorts of odd
> and exotic cheese and, partly because I run into this market after
> work and lunch was a long while ago, I always sample one or two. And I
> very, very often buy one or two. Clever lad, but I'm also grateful to
> him, as he's introduced me to some lovely cheese that I might
> otherwise never have tried.
>
> And, perversely, I generally eschew *manned* sample displays such as
> those you see at Costco, Sam's and in stupidmarkets on the weekends.
> Any behavioral scientists out there want to explain *that*?? Or not.
> I'm too shy, retiring and sensitive as it is :-)

I don't often get to put my psychology degree to good use, so why not? Your answer: you're weird. ;)

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Received on Sun Jun 01 2008 - 00:43:12 PDT

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